Figuring out how much people spend How Search Engines Work Part-2 Unknown20:15 0 comments

How Search Engines Work

The fact of the matter is that people spend money on the Internet. ??

It’s frightfully easy: All you need is a credit card, a computer with an Internet connection, and something that you've been thinking about buying. E-commerce in the United States was $34.7 billion in the third quarter of 2007 alone and some experts project that e-commerce could pass $1 trillion a year by 2013 – an increase of 1000 percent in five years. Combine that with the fact that most Americans spend an average of 24 minutes a day shopping online, not including the time they spend actually getting to the web sites (19 minutes), and you’re looking at a viable means of moving your product.

To put it simply on, “There is gold in them their hills!!”

So, now you need to get people to your web site. In real estate, the most important thing is location, location, location, and the same is true of the Internet. On the web, however, instead of having a prime piece of property, you need a high listing on the search engine results page (SERP). Your placement in these results is referred to as your ranking. You have a few options when it comes to achieving a good ranking.

One, you can make your page the best it can be and hope that people will find you in the web section of the page normally referred to as organic rankings, or two, you can pay for one of the few advertising slots, usually identified on the page as ads. Research reports marketers spent $26 billion in 2010 on Internet marketing in the United States. Eighty-eight percent of that was spent on pay per click (PPC) advertising, in which you pay to have search engines display your ad.

The other 12 percent went to organic search results influenced by search engine optimization (SEO). SEO, when properly done, helps you to design your web site in such a way that when a user is doing a search, your pages appear organically on the first page of returned results, hopefully in the top spot. Your main focus in this book is finding out about SEO, but because they overlap somewhat, you pick up a bit of PPC knowledge here and there along the way.

Knowing your demographics

In order to get the most bang for your SEO buck, you need to know the demographics for your web visitors. You need to know who’s looking for you, because you’ll need to know where best to advertise. For i.e, if you’re selling dog sweaters, it is probably not a best idea to advertise in biker bars. Sure, there might be a few Billy Bob Skull crushers with a cute little Chihuahua in need of a cashmere shrug, but statistics, your ad would probably do much better in a beauty salon. The same goes for your web site in a search engine(SE). Age, Gender & Income are just a few of the metrics that you’ll want to track in terms of identifying your audience. Search engine user are pretty evenly split between male and female search
engine users, with a few slight differences: 50.2% of Yahoo! users are female, whereas 53.6% of Google users are male. Google reaps the highest number of users with an income of $100,000 a year or more. Search engines even feed their results into other search engines, as you can see in our handy-dandy Search Engine Relationship Chart in the section.Photographs breaks down user demographics across the three most popular search engines for your reference.

You need to know who your search engine visitors are because this demographic data helps you effectively target your perfect keyword market. This demographic distribution is often associated with search query keywords. Keywords are the words that search engine visitors use to search for your products. A search engine looks for these keywords when figuring out what sites to show on the SERP. For an in-depth look at choosing keywords, Basically your keywords are the words you used in your search query — or what you typed into the little search window. If you are searching for some information on customizing classic cars, for example, you would type [custom classic cars] into the search field. (When we discuss search queries throughout the book, we use square brackets to show the keywords. You wouldn't actually type the brackets into the search field.)

news paper cut of user demographics across famous search engine

The search engine goes to work combing its index for web pages containing these specific keywords and returns to you with your results. That way, if you have a product that’s geared towards a certain age brace, or towards women more than men, you can clothier your keywords correspondingly.


It may seem inconsequential, but trust us, this is important if you want to be ranked well for targeted searches.

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How Search Engines Work Part-1 Unknown20:02 0 comments

how to targated seo

The Internet offers a world of information, both good and bad. Almost anything a person could want is merely a few taps on the keyboard and a couple clicks of a mouse away. A good rule of thumb for the Internet is if you want to know about something or purchase something, there’s probably already a web site just for that.

The catch is absolutely finding it. This is what brings you to this book. You have a web site. You have hired what you hope is a crack team of designers and have unleashed your slick, shiny, new site upon the web, ready to start making money.


However, there is a bit of a problem: Nobody knows that your site exists. How will people find your web site?

The most common way that new visitors will find your site is through a search engine. A search engine is a web application designed to hunt for specific keywords and group them according to relevance. It used to be, in the stone age of the 1990s, that most web sites were found via directories or word-of-mouth. Somebody linked to your web site from their web site, or maybe somebody posted about it on one of their newsgroups, and people found their way to you. Search engines such as Google, Yahoo!, and Microsoft Live were created to cut out the middleman and bring your user to you with little hassle and fuss.

In this chapter, we show you how to find your audience by giving you the tools to differentiate between types of users, helping you sort out search engines, identifying the necessary elements to make your site prominent in those engines, and giving you an insider look at how all the search engines work together.

Identifying Search Engine Users

Who is using search engines? Well, everyone. A significant amount of all web traffic to web sites comes from search engines. Unless you are a household name like eBay or Amazon, chances are people won’t know where you are unless they turn to a search engine and hunt you down. In fact, even the big brands get most of their traffic from search engines. Search engines are the biggest driver of traffic on the web, and their influence only continues to grow.

But although search engines drive traffic to web sites, you have to remember that your web site is only one of a half trillion other web sites out there.Chances are, if someone does a search, even for a product that you sell, your web site won’t automatically pop up in the first page of results. If you’re lucky and the query is targeted enough, you might end up somewhere in the top 100 of the millions of results returned. That might be okay if you’re only trying to share your vacation photos with your family, but if you need to sell a product, you need to appear higher in the results. In most cases, you want the number one spot on the first page because that’s the site everyone looks at and that most people click.

In the following sections, you find out a bit more about the audience available to you and how to narrow down how to reach them.

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An Introduction about SEO Unknown10:51 0 comments

An Introduction about SEO

Since the late 1990s, Internet marketing has taken off as a dynamic marketing channel because of it's accuracy and how easily you can track traffic.The Internet has come a long way in a short time As it grew, finding the websites you were looking for with a directory became impossible. Search engines(SE) appeared as the way forward, offering a way to bring the web to you. Internet Savvy marketers began to realize any online business that wanted to take advantage of the web needed to be on search engine results pages(SERP). Daily Search engine optimization(SEO) grew out of the need to develop web pages in a way that tells search engines that your site offers the best content for any particular topic.

Search engine optimization isn’t a difficult discipline, but it is complex and has many different parts that you need to tweak and adjust so that they work in harmony. You aren’t chasing search engine algorithms(SEA). Instead, the goal of search engine optimization is clearly to help you present your pages as the most relevant for a given search query, Resist the urge to assume that one part is more important than another. All the various factor of SEO need to work together in order to get successful result. we are going to discuss all aspect of SEO in this blog day by day.

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