How Search Engines Work Part-1 Unknown20:02 0 comments

how to targated seo

The Internet offers a world of information, both good and bad. Almost anything a person could want is merely a few taps on the keyboard and a couple clicks of a mouse away. A good rule of thumb for the Internet is if you want to know about something or purchase something, there’s probably already a web site just for that.

The catch is absolutely finding it. This is what brings you to this book. You have a web site. You have hired what you hope is a crack team of designers and have unleashed your slick, shiny, new site upon the web, ready to start making money.


However, there is a bit of a problem: Nobody knows that your site exists. How will people find your web site?

The most common way that new visitors will find your site is through a search engine. A search engine is a web application designed to hunt for specific keywords and group them according to relevance. It used to be, in the stone age of the 1990s, that most web sites were found via directories or word-of-mouth. Somebody linked to your web site from their web site, or maybe somebody posted about it on one of their newsgroups, and people found their way to you. Search engines such as Google, Yahoo!, and Microsoft Live were created to cut out the middleman and bring your user to you with little hassle and fuss.

In this chapter, we show you how to find your audience by giving you the tools to differentiate between types of users, helping you sort out search engines, identifying the necessary elements to make your site prominent in those engines, and giving you an insider look at how all the search engines work together.

Identifying Search Engine Users

Who is using search engines? Well, everyone. A significant amount of all web traffic to web sites comes from search engines. Unless you are a household name like eBay or Amazon, chances are people won’t know where you are unless they turn to a search engine and hunt you down. In fact, even the big brands get most of their traffic from search engines. Search engines are the biggest driver of traffic on the web, and their influence only continues to grow.

But although search engines drive traffic to web sites, you have to remember that your web site is only one of a half trillion other web sites out there.Chances are, if someone does a search, even for a product that you sell, your web site won’t automatically pop up in the first page of results. If you’re lucky and the query is targeted enough, you might end up somewhere in the top 100 of the millions of results returned. That might be okay if you’re only trying to share your vacation photos with your family, but if you need to sell a product, you need to appear higher in the results. In most cases, you want the number one spot on the first page because that’s the site everyone looks at and that most people click.

In the following sections, you find out a bit more about the audience available to you and how to narrow down how to reach them.

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