 |
| How Search Engines Work |
It’s frightfully easy: All you need is a credit card, a computer with an Internet connection, and something that you've been thinking about buying. E-commerce in the United States was $34.7 billion in the third quarter of 2007 alone and some experts project that e-commerce could pass $1 trillion a year by 2013 – an increase of 1000 percent in five years. Combine that with the fact that most Americans spend an average of 24 minutes a day shopping online, not including the time they spend actually getting to the web sites (19 minutes), and you’re looking at a viable means of moving your product.
To put it simply on, “There is gold in them their hills!!”
So, now you need to get people to your web site. In real estate, the most important thing is location, location, location, and the same is true of the Internet. On the web, however, instead of having a prime piece of property, you need a high listing on the search engine results page (SERP). Your placement in these results is referred to as your ranking. You have a few options when it comes to achieving a good ranking.
One, you can make your page the best it can be and hope that people will find you in the web section of the page normally referred to as organic rankings, or two, you can pay for one of the few advertising slots, usually identified on the page as ads. Research reports marketers spent $26 billion in 2010 on Internet marketing in the United States. Eighty-eight percent of that was spent on pay per click (PPC) advertising, in which you pay to have search engines display your ad.
The other 12 percent went to organic search results influenced by search engine optimization (SEO). SEO, when properly done, helps you to design your web site in such a way that when a user is doing a search, your pages appear organically on the first page of returned results, hopefully in the top spot. Your main focus in this book is finding out about SEO, but because they overlap somewhat, you pick up a bit of PPC knowledge here and there along the way.
Knowing your demographics
In order to get the most bang for your SEO buck, you need to know the demographics for your web visitors. You need to know who’s looking for you, because you’ll need to know where best to advertise. For i.e, if you’re selling dog sweaters, it is probably not a best idea to advertise in biker bars. Sure, there might be a few Billy Bob Skull crushers with a cute little Chihuahua in need of a cashmere shrug, but statistics, your ad would probably do much better in a beauty salon. The same goes for your web site in a search engine(SE). Age, Gender & Income are just a few of the metrics that you’ll want to track in terms of identifying your audience. Search engine user are pretty evenly split between male and female search
engine users, with a few slight differences: 50.2% of Yahoo! users are female, whereas 53.6% of Google users are male. Google reaps the highest number of users with an income of $100,000 a year or more. Search engines even feed their results into other search engines, as you can see in our handy-dandy Search Engine Relationship Chart in the section.Photographs breaks down user demographics across the three most popular search engines for your reference.
You need to know who your search engine visitors are because this demographic data helps you effectively target your perfect keyword market. This demographic distribution is often associated with search query keywords. Keywords are the words that search engine visitors use to search for your products. A search engine looks for these keywords when figuring out what sites to show on the SERP. For an in-depth look at choosing keywords, Basically your keywords are the words you used in your search query — or what you typed into the little search window. If you are searching for some information on customizing classic cars, for example, you would type [custom classic cars] into the search field. (When we discuss search queries throughout the book, we use square brackets to show the keywords. You wouldn't actually type the brackets into the search field.)
 |
| news paper cut of user demographics across famous search engine |
The search engine goes to work combing its index for web pages containing these specific keywords and returns to you with your results. That way, if you have a product that’s geared towards a certain age brace, or towards women more than men, you can clothier your keywords correspondingly.
It may seem inconsequential, but trust us, this is important if you want to be ranked well for targeted searches.
We are keep posting subscribe us in email to keep update...
>> Read more in next post...click hear
0 comments
Post a Comment